Ever since the fandom of Michael Jackson and Beyoncé, there’s never been fan obsession with an artist like this. Lil Nas X literally broke into the internet and made fans start dancing to his tunes (pun intended).

Lil Nas X’s real name is Montero Lamar Hill. He is an American rapper and song writer who rose to stardom with his singles ‘Old Town Road’ in 2019. He is 22 years old and originally from Lithia Springs, Goergia, United States.

Here are the strategies the Montero King employed to stir the internet universe. First, he wore his sexuality without fear or shame. This made the LGBTQ+ community fall behind him like subjects in a trance.

Then, the Nike vs Lil Naslaw suit controversy made the American rapper more famous. No publicity is bad publicity. Lil Nas partnered with MSCHF – a small Brooklyn based company – to produce 666 pairs of Satan shoes. The shoes were produced with human blood mixed with other bubbling chemicals. The controversy, however, is that the design alters Nike Air Max 97s, but Nike as a company did not know anything about this Satanshoe. So, they filled a law suit against Lil Nas and MSCHF. The merchant sold out in a few minutes and in the heat of the law suit, Lil Nas released a single that blew up! This was June 18, this year.

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Another publicity strategy Lil Nas pulled on the world was never seen before. He announced his pregnancy with highly realistic photos and videos. He organised a gender reveal party, and even went as far as posting labour videos. This controversy induced argument even amongst learned folks.  To end the whole sage, he revealed he was pregnant with his album, and soon afterwards, released the album on the 17th of September, 2021.

These strategies paid off as the numbers did him favour. Up to 1.3 billion streams online, and over 1 million sales in the US. To cap it all up, Lil Nas is aggressively visible on his social media spaces. He is always ready to clap back at trolls and re-tweet his fans. This is how you win. Long live the Montero king!


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